Dia De Los Muertos

This month, we talk with the founders of Latinas Profesionales In Action, Yesenia Loor and Lupita Alvarez. These two powerhouse women are uniting the community through culture, connection, and celebration as they prepare for the very first Día de los Muertos Night Market and After Party on November 1 at Union Hall. Their vision is not only to honor tradition but also to create a space where local talent, businesses, and families can come together.

Tell us about Latinas Profesionales In Action.

LPA: Latinas Profesionales in Action (LPA) was founded in 2024 with one clear vision: to create a safe, empowering space where Latinas in Polk County could connect, celebrate & impact; both professionally and personally. LPA was born out of our own experiences as Latinas navigating business, leadership, and community spaces where representation often felt limited. We longed for a circle where we could be unapologetically ourselves—where culture, language, and professional ambition all belonged in the same room. That’s why we created LPA: to build the community we once wished we had.

Our mission is to unite Latina entrepreneurs, seasoned and aspiring leaders, providing a supportive space that empowers women to build connections, celebrate their achievements and elevate their impact in leadership & advance in all areas of business. We believe that when one Latina rises, we all rise—juntas.

Explain Dia de los Muertos, and why you decided to do this event.

LPA: Día de los Muertos is a celebration of life and remembrance, a time to honor loved ones who have passed while embracing the beauty of culture, art, and tradition. For us, it’s more than a holiday; it’s a way to keep our roots alive and share them with the broader community. We felt called to bring this event to Polk County because our community deserves to see its culture celebrated on a large, inclusive stage. This will be Polk County’s first-ever Día de los Muertos Night Market & After Party, and we’re so proud to host it here in Lakeland, where culture and community are growing in exciting ways. Our goal is to create a space where families, artisans, and neighbors can come together to honor tradition while also making new memories together.

What can guests expect?

LPA: Guests can expect an authentic celebration filled with the vibrant traditions of Día de los Muertos. We’ll be incorporating beautiful ofrendas (altars) to honor loved ones, traditional marigold décor, music, and food that highlight the heart of this holiday. Local artisans and vendors will showcase cultural art, crafts, and flavors, bringing the community together in a way that is both festive and meaningful.

The Night Market is a free public event from 6 – 9 p.m., open to everyone who wants to experience the beauty of culture, tradition, and community. From there, the celebration continues with the After Party from 9:30 p.m. – 12 a.m. where guests can enjoy live entertainment, dancing, and interactive activities. Tickets for the After Party are $15 per person and available now.

This won’t just be an event, it will be an experience. It’s a chance to honor tradition while also creating new memories here in Polk County.

What would you like people to leave with?

LPA: We hope people leave with two things: a deeper connection to our culture and a stronger sense of comunidad here in Polk County. Whether you carry these traditions in your own family or are experiencing them for the first time, this event is for everyone.

At its heart, Día de los Muertos is about love, love for those we’ve lost, love for the stories that shaped us, and love for the community we are building today. We want guests to leave feeling inspired, embraced, and proud to be part of a celebration that reminds us we are never alone.

Together, we keep memory alive, and together, we rise.

Let’s talk about collaboration.

LPA: From the beginning, this has been a community effort. We’ve partnered with local businesses, banks, and organizations that see the value in uplifting Latino culture. Union Hall, our host venue, has been incredibly supportive. Local performers, vendors, and artisans have brought their talents to the table. And our sponsors, both big and small, are helping us make sure this first ever event is unforgettable.

Latinas Profesionales in Action is communityfocused at its core, and that spirit has guided every step of this journey. When you see the Night Market come to life on November 1st, you’ll feel the pulse of our city, our county, and our comunidad— all beating together in celebration.

Vision for the After Party?

LPA: Our vision was to create something Polk County has never seen before: a celebration that bridges tradition with modern community connection. The After Party is a way to keep the night going, an immersive experience with music, dancing, and energy that honors the joy of being alive while still respecting the cultural meaning of Día de los Muertos. Think of the vibrancy and emotion you feel when watching Disney’s “Coco,” that balance of honoring loved ones while celebrating life. That’s the heart of what we want to bring to Lakeland. It’s a tradition, but with a twist that reflects today’s generation and the way our community is growing together.

Feeling Grateful!

LPA: We are truly filled with gratitude. First and foremost, we thank the Lord for His guidance throughout this journey. We extend our deepest appreciation to our sponsors, vendors, and Union Hall for believing in this vision, as well as to the local media for helping us share it. Most importantly, we thank our comunidad, our families, friends, and supporters, for walking alongside us. We are also grateful to each of our 2025 meetup speakers, venues, and attendees, whose contributions have made every gathering impactful and helped lay the foundation for this milestone event.

Día de los Muertos Night Market and After Party November 1, 6 p.m. at Union Hall

Find more information at: facebook.com/latinasprofesionalesinaction