Third-generation Central Floridian, angler, author, and entrepreneur Joe Simonds lives in Winter Haven with his wife, Dr. Loren Simonds, and their three children. Fish, or more the memories made catching them, drove Joe and his brother Luke to start an angler-centric company offering products and real-time tips to their fellow fishermen. These memories go back to fishing with friends in Winter Haven. The Lakewood neighborhood surrounding Lake Otis and Lake Link is where Joe a